The Story Behind Steamboat Square’s Art Installations

Rolling ahead on $200 million in monumental improvements, Steamboat is welcoming increased expert terrain, revamped learning and base areas and much more. These major capital enhancements will unfold over the next three years, positioning Steamboat as the second-largest ski resort in Colorado.

With growth comes construction. Thanks to the creative team at Cultivator — the Denver-based ad agency behind similar projects in Snowmass and Beaver Creek — the ambitious Steamboat Square facelift is cloaked in an educational and engaging art installation.

While crews kick up dust, building a new après ski plaza, ice rink and food hall, skiers follow the path from the transit hub, riding the new escalator and walking along the art installation to the repositioned gondola base. Playful exhibits tell the story of how our town runs on tradition, how we’re growing and staying sustainable and how we celebrate our Olympic heritage.

As you make your way to the slopes, be sure to stop and spin the snowflakes, snap a podium pic and peer into the future through giant six-foot goggles.

For the full story and project details and timelines visit